Interest in Latinos Showing Increase from Marketers

From April 14th

On the outside this article might look like an article on how Telemundo is teaming with marketers to produce a new in-show product line.  What caught my attention from this article though was how much marketers are showing increased interest in selling products to the Hispanic demographic.  I mean the marketers really could have created these products for many other TV stations and been far more successful.  Soap operas on ABC such as General Hospital have been around for a very long time and have many more viewers than El Clon. 

Soap operas aren't the only show being affected by this new deal though, a sports show is as well.  That's a smart move too because people take sports to a whole other level.  Just look at the success of ESPN and all the merchandise they sell.  It's been known now for awhile that Hispanic people are quickly coming a growing force in America and the thought behind this marketing campaign just goes to show why Warren Buffet's companies do so well.