Going Big In Marketing

From April 28th

I found this article to be very readable with  a great flow.  Usually I never make a comment like that but this article was an enjoyable read.  That doesn't mean I enjoyed the article itself though, just the writing.  So lets get into the content of the article though. 
I think that Trojan is making a great decision to go through with a marketing campaign and to be so straightforward in telling their marketing strategy.  At the same time though, they aren't being straight forward at all.  They deliberately don't call this campaign an advertisement despite the fact that the New York Times has a picture of an advertisement for Magnum.  I don't care if it's an advertisement for a contest and not a product, your still showing that product in the advertisement and thus advertising the product.  Now onto the Trojan representative,  Jim Daniels, he comes off cocky and like he's the coolest person to ever grace the world of marketing.  It's disgusting, and it turns me off.  What happened to not advertising?  You're blatantly advertising in this article! Of course at the same time, Trojan is basically a monopoly so what can I do...